This Privacy Policy explains how You First (“You First”, “we”, “us” or “our”) collects, uses, stores, discloses and otherwise processes personal information when you visit https://youfirstdaily.com, purchase our products, contact us, submit a review or interact with our services (collectively, the “Services”).
We are committed to respecting your privacy and handling your personal information responsibly. This policy is intended to be read alongside our Terms & Conditions and other applicable website policies.
Please read this policy carefully to understand our privacy practices, the purposes for which information is processed, the parties with whom it may be shared and the choices available to you.
1. Information We Collect
The information we collect depends on how you interact with our website and services. We aim to collect information that is reasonably necessary for the relevant purpose.
1.1 Information You Provide to Us
We may collect the following categories of personal information when you place an order, contact us or otherwise interact with our Services.
Contact information
● Full name
● Email address
● Mobile or telephone number
● Shipping and billing address
● Other contact information you voluntarily provide
Order and transaction information
● Products purchased
● Quantities and order preferences
● Order number and purchase history
● Delivery instructions
● Payment status and transaction reference
● Shipping, cancellation, return, refund and exchange information
Account information
If you choose to create an account, we may collect information associated with that account, such as your name, email address, login details and order history. Authentication credentials are handled in accordance with the relevant platform's security arrangements.
Communications and customer support
When you contact us by email or through another customer-support channel, we may collect the information you provide, including your enquiry, complaint, feedback, photographs, videos and related correspondence.
Reviews and user-generated content
If you submit a product review, rating, photograph, video, testimonial or other content, we may collect the content and any information you choose to provide with it.
Please avoid including sensitive personal information in public reviews or testimonials.
Promotional information
If you participate in a promotion, survey, contest or marketing activity, we may collect the information reasonably required to administer that activity.
We will explain any additional information requirements where appropriate.
1.2 Information Collected Automatically
When you visit our website, certain technical and usage information may be collected automatically through the website platform, cookies and similar technologies.
This may include:
● Internet Protocol (IP) address;
● Browser type and version;
● Device type and operating system;
● Pages viewed and links clicked;
● Date, time and duration of website visits;
● Referring and exit URLs;
● Shopping-cart and website interaction information;
● General location inferred from technical information, such as IP address; and
● Information used to understand website performance, security and advertising effectiveness.
The information collected depends on the technologies enabled on our website and your browser or device settings.
1.3 Information Received from Third Parties
We may receive information from third parties where necessary to operate our business and provide our Services.
These parties may include:
● Information from delivery and logistics partners, such as delivery status and shipment updates;
● Information from payment processors, such as payment or transaction confirmation; and
● Information from marketing and analytics partners relating to website interactions, advertising and campaign performance.
We use such information only for purposes connected with providing our Services, processing and fulfilling orders, improving customer experience, preventing fraud, analyzing website performance and carrying out our business operations in accordance with applicable law.
2. How We Use Your Information
We use personal information for the following purposes:
Order processing and fulfillment
● To receive, process and manage orders;
● To confirm purchases and payments;
● To arrange packaging and delivery;
● To communicate order and shipment updates; and
● To process eligible cancellations, returns, refunds and exchanges.
Customer service
● To respond to enquiries and complaints;
● To provide assistance regarding products and orders;
● To investigate reported problems; and
● To communicate resolutions and relevant updates.
Website operations and improvement
● To operate and maintain our website;
● To remember relevant shopping-cart and account information;
● To identify technical errors;
● To improve website functionality and customer experience; and
● To understand how visitors interact with our Services.
Security and fraud prevention
● To verify transactions where reasonably necessary;
● To detect suspected fraud, unauthorised activity and misuse of promotions;
● To protect our website, customers and business; and
● To investigate security incidents.
Analytics and advertising
● To measure the performance of advertising campaigns;
● To understand website traffic and customer interactions;
● To evaluate the effectiveness of our marketing;
● To develop relevant advertising and product communications; and
● To improve our marketing activities.
Where applicable law requires consent for particular tracking or advertising activities, we will seek the appropriate consent.
Marketing communications
Where you have provided the necessary consent or another lawful basis applies, we may use your contact information to send promotional offers, product announcements, first-purchase offers, bundle promotions and other marketing communications.
Legal and regulatory compliance
● To maintain records required by law;
● To comply with applicable tax, accounting and consumer-protection obligations;
● To respond to lawful requests from competent authorities; and
● To establish, exercise or defend legal claims.
We will not use personal information for an unrelated purpose without an appropriate lawful basis or notice where required by applicable law.
3. Legal Basis For Processing
Depending on the applicable legal framework and the circumstances, we may process personal information on the following grounds:
Consent: Where you have voluntarily consented to a specified purpose, such as optional marketing communications or certain non-essential tracking technologies.
Your request or transaction: To take steps requested by you, process your order, arrange delivery, provide customer support or perform activities associated with your purchase.
Legal obligations: To comply with applicable statutory, tax, accounting, consumer-protection and other legal requirements.
Other grounds permitted by law: For purposes that may be lawfully undertaken without consent, where the applicable law permits such processing.
Where processing is based on consent, you may withdraw that consent in accordance with applicable law. Withdrawal does not retrospectively invalidate processing lawfully carried out before withdrawal.
4. How We Share Your Information
We do not sell customer personal information as a standalone commercial product.
We may disclose or make personal information available to the following categories of recipients where reasonably necessary for the purposes described in this Policy.
4.1 Service Providers
We may share relevant information with service providers that help us operate our business, including:
● Shopify and related website technology providers;
● Razorpay and other payment service providers;
● Courier, shipping and logistics companies;
● Website hosting and technical-support providers;
● Analytics and advertising providers;
● Customer-support and communication service providers; and
● Professional advisers and service providers supporting legal, accounting or compliance requirements.
For example, your name, telephone number and delivery address may be shared with a courier partner so that your order can be delivered.
Service providers may process information in accordance with their contractual arrangements, their own applicable terms and the instructions or purposes governing the relevant service.
4.2 Advertising and Analytics Providers
Where enabled on our website, advertising and analytics providers may receive information about website activity, device information, identifiers or interactions through cookies and similar technologies.
This information may be used to measure advertising performance, understand visitor behaviour and deliver or evaluate relevant advertisements.
Such processing is subject to the applicable provider's practices, your available settings and any consent required by law.
4.3 Legal and Regulatory Authorities
We may disclose information when required or permitted by applicable law, a valid legal process, a court order or a lawful request from a competent authority.
We may also disclose information where reasonably necessary to investigate suspected fraud, protect the rights or safety of customers or our business, or establish, exercise or defend legal claims, subject to applicable law.
4.4 Business Transfers
If our business undergoes a sale, restructuring, transfer of assets or another business transaction, relevant information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate safeguards.
4.5 With Your Consent
We may share information for another specified purpose where you have provided the necessary consent or where another lawful basis permits the disclosure.
We do not authorise third parties to use personal information received from us for purposes that are incompatible with the permitted purpose of the disclosure.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels, tags, web beacons and similar technologies.
These technologies may be operated by Shopify or by third-party providers whose services are integrated into our website.
They may be used to:
● Enable essential website functions;
● Maintain shopping-cart functionality;
● Remember preferences and settings;
● Support website security;
● Understand traffic and website performance;
● Analyse customer interactions; and
● Measure or support advertising activities.
Some technologies are necessary for the website to function, while others may be optional.
Where required by applicable law, we will seek consent before activating non-essential cookies or tracking technologies.
You may be able to manage certain cookies through your browser settings or any cookie-preference tool provided on our website. Blocking or deleting cookies may affect some website features.
Please note that browser settings alone may not disable every form of tracking or automatically opt you out of all advertising technologies.
6. Marketing Communications
You First may communicate with customers regarding orders, customer support and other service-related matters.
We may also send promotional communications through email and if introduced, SMS, WhatsApp or other channels.
Where required, we will obtain appropriate consent before sending marketing communications.
You may opt out of promotional emails by using the unsubscribe option provided in the message, where available, or by contacting us at youdailyfirst@gmail.com.
If marketing communications are introduced through WhatsApp, SMS or another channel, you may use the applicable opt-out mechanism or contact us to request that marketing messages stop.
Please note that opting out of marketing will not necessarily stop essential transactional communications, such as order confirmations, payment updates, delivery notifications or responses to an ongoing customer-service request.
7. Data Retention
We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, subject to applicable legal requirements.
Retention periods may depend on:
● The nature of the information;
● The purpose for which it is processed;
● Whether an order or customer-service issue remains unresolved;
● Applicable tax, accounting and record-keeping requirements;
● The need to prevent fraud or investigate disputes; and
● Legal obligations or claims that require records to be preserved.
Order and transaction records may need to be retained for the periods prescribed under applicable Indian law.
Where information is no longer required, we will take appropriate steps to delete it, anonymise it or otherwise dispose of it in accordance with applicable law and our operational requirements.
Information may remain in secure backups or records for a limited period where immediate deletion is not technically practicable or where retention is legally required.
8. Data Security
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration, loss, misuse or destruction.
These measures may include appropriate access controls, secure platform features, restricted access to information and reliance on service providers that support secure data processing.
Payment transactions are processed through relevant payment service providers. We do not ordinarily store complete payment-card credentials, CVV numbers or UPI PINs.
The security of information also depends on the systems and services used to operate the website. No method of electronic transmission or storage can be guaranteed to be completely secure.
If a personal-data breach occurs, we will take appropriate steps to investigate, mitigate and respond to the incident and provide notifications where required by applicable law.
9. Your Privacy Rights and Choices
Subject to applicable Indian law and any conditions or limitations prescribed by law, you may have rights concerning your personal information.
These may include the ability to:
● Request information about personal data processed by us;
● Request correction or updating of inaccurate or incomplete personal information;
● Request erasure of personal information where legally applicable;
● Withdraw consent where processing is based on consent;
● Opt out of marketing communications;
● Raise a privacy-related grievance; and
● Exercise other rights available under applicable law.
To make a privacy request, please email youdailyfirst@gmail.com with the subject line “Privacy Request”.
Please describe your request clearly and provide sufficient information for us to identify the relevant order or information. We may request reasonable verification before acting on a request to protect your information from unauthorized disclosure.
We will respond within the time prescribed by applicable law. A request may be subject to lawful exceptions, including where information must be retained for legal, accounting, security or dispute-resolution purposes.
Where applicable law provides a mechanism to nominate another individual to exercise specified rights in the event of death or incapacity, we will address such requests in accordance with the relevant legal requirements.
10. Children's Privacy
Our website is intended for general body-care product purchases and is not specifically directed at children.
We do not knowingly seek to collect children's personal data for purposes prohibited by applicable law. Where applicable law requires verifiable parental consent or imposes additional restrictions on processing children's personal data, we will comply with those requirements.
If you believe that a child has provided personal information to us in circumstances that may violate applicable law, please contact us at youdailyfirst@gmail.com so that we can review the matter and take appropriate action.
11. Third-party Website and Services
Our website may contain links to or integrations with third-party websites and services, including payment providers and social-media platforms.
When you interact directly with a third-party website or service, its own privacy policy and terms may apply.
You First does not control the independent privacy practices of third parties and is not responsible for their policies or activities beyond the responsibilities imposed on us by applicable law.
We encourage you to review the relevant third-party privacy notices before providing information directly to those services.
12. International Data Transfers
Some of our service providers may process or store information on systems located outside India.
Where personal information is transferred outside India, we will take steps required by applicable Indian law, including complying with any restrictions, conditions or safeguards applicable to the relevant transfer and destination.
International processing may be necessary for services such as website hosting, payment processing, analytics, advertising or technical support.
The location and handling of information may depend on the service providers and integrations used by our website.
13. Grievance Redressal
If you have a concern, complaint or request regarding this Privacy Policy or our handling of personal information, you may contact our Grievance Officer.
Grievance Officer: Saloni Sharma
Designation: Grievance Officer
Brand: You First
Email: youdailyfirst@gmail.com
Website: https://youfirstdaily.com
Please use the subject line “Privacy Grievance” and include a description of your concern and any relevant order or reference number.
We will acknowledge and address grievances within the timelines prescribed by applicable Indian law.
Where a complaint requires additional information or verification, we may contact you for clarification.
14. Changes to the Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies, service providers or applicable legal requirements.
The updated version will be published on this page with a revised “Last Updated” date.
Where required by applicable law, we will provide additional notice or obtain consent for material changes or new processing purposes.
We encourage you to review this Policy periodically to understand how your information is handled.
15. Contact Us
For questions, requests or concerns regarding this Privacy Policy, please contact:
Email: youdailyfirst@gmail.com
Contact Number: +91-7827802699
Website: https://youfirstdaily.com
We will make reasonable efforts to respond to your enquiry and address your concern in accordance with applicable law.